Discover Madrid through people who live it

We are a local Madrid company of licensed guides with over 10 years of experience — creating personal, human and meaningful experiences beyond the usual tourist routes.

Rooted in Madrid. Guided by People

10+

Years of experience

Madrid by Locals is a local Madrid company founded by licensed official guides.

Our work combines professional knowledge with a personal approach, offering experiences that feel human, attentive and deeply connected to the city itself.

Our vision

We aim to offer a deeper understanding of Madrid — one that connects history with present life, monuments with neighbourhoods, and culture with everyday experience.

Our mission

Our mission is to provide small-group and private experiences led exclusively by licensed guides, ensuring quality, clarity and genuine attention to each guest.

We focus on meaningful storytelling, adaptability and direct human connection — so every visit reflects both the city and the people discovering it.

A Professional and Local Approach

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100%

Licensed Official Guides

Small

Group Experiences

Local

Madrid-Based Company

Our Approach to Guiding

Small Groups

We work with small groups and private tours to ensure a focused, comfortable and truly personal experience.

Licensed Expertise

All our tours are led by officially accredited guides, combining historical knowledge with clarity and cultural depth.

Personal Adaptation

Every group is different. We adapt our rhythm, emphasis and narrative to the people we guide.

Local Perspective

We share Madrid as it is lived — connecting monuments with neighbourhood life, tradition with the present.

Proudly connected to Madrid’s cultural and professional network

Meet Your Guides

Daniel Correa

A passionate and dynamic guide with extensive experience, Daniel brings history to life through energy, clarity and genuine enthusiasm. His tours are engaging, insightful and deeply human, creating a natural connection between visitors and the city.

Abraham Izquierdo

With a deep interest in art, history and cultural context, Abraham approaches guiding as a meaningful exchange between past and present. His tours combine structured storytelling with curiosity and depth, offering visitors a rich and engaging understanding of Madrid.

Guiding with Purpose